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March 15, 2017

MyMobileLyfe

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Advertising

Mobile Is Driving the Surge in U.S. Digital Advertising

Mobile Is Driving the Surge in U.S. Digital Advertising 0

It’s how we get our news, keep in touch, monitor our fitness, do our banking, and check the score on the game we couldn’t stay home to watch. With mobile phones being such a significant part of our daily routines, it’s a key place for businesses to market their products and services.

The popularity of mobile advertising has caused the spike in digital advertising spending. Digital advertising revenue continues its rapid growth, outpacing advertising in traditional media. Mobile ads, increasing by 50 percent, lies behind much of this growth.

With over 7 billion mobile subscriptions worldwide—75 percent of the world’s adults— mobile ads are an easy way to put your products and services at the fingertips of the majority, wherever they are and whatever they are doing. Business Insider predicts that the compound annual growth rate of mobile advertising will grow by 26.5 percent by 2020. Digital advertising is expected to exceed traditional ad revenue by 2019.

It makes sense. Running mobile ads costs businesses much less than TV and radio ads. And with so many options for targeting users using demographic and behavioral information, mobile ads are more precise than traditional ad formats.

And mobile advertising goes beyond cell phones and keeps up with rising trends. Nearly two-thirds of U.S. adults now own a connected device, including connected/smart TVs, connected cars, internet-enabled home control systems, and wearable devices.

Mobile technology is touching so many aspects of how we live; by connecting us to people all over the world, gathering biometric data, controlling cars and homes, and making TV watching a virtual reality experience. Mobile advertising brings the ads wherever the consumer goes and eliminates several steps between viewing a product on the screen to owning it with aps and directs links to websites that make purchases quick and easy.

Want to see your company promoted on Facebook, Twitter, Google, and other popular mobile platforms? Call MyMobileLyfe! We do all of the work, including campaign research, ad design and copy, and conversion tracking.

MyMobileLyfe survey: Wearables and content 0

Smartphone owners are likely candidates to own wearable devices. Watches, arm bands and glasses that interface with apps or computers will make their users more efficient at daily tasks, such as shopping and travel.

MyMobileLyfe survey: Methods of sharing content 0

That little icon on Web pages inviting users to share the content may appear to be a convenience, but when it comes to sharing smartphone owners are more likely to do it through social media.

MyMobileLyfe survey: Why we share content 0

Making a connection with the customer is important when planning your brand content. As a content creator, you want the customer to not only take in your brand message, but also pass along to others who could become potential business leads.

MyMobileLyfe survey: What distracts users 0

Consumers of mobile content are distracted easily. There is so much to take in and even more to ignore, that content has to be unique just to get above the online noise.

MyMobileLyfe survey: Where laptops hold an edge 0

More than 50 percent of U.S. adults owns a smartphone that can access the Web. But a survey conducted by MyMobileLyfe shows that when it comes to digital content, many prefer to access it the traditional way.

MyMobileLyfe survey: The choice of text over images 0

The first exposure that a smartphone user has to your brand content can be difference between whether they click on to learn more, and whether they move on to something else. It is all about which has the most immediate impact with the user.