The use of mobile continues to increase with time. In fact, the global smartphone audience surpassed 1 billion in 2012 and is estimated to reach 1.75 billion by the end of 2014, according to eMarketer.
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When was the last time you checked your mobile device? If you are like most people it was probably just a few minutes ago- and most likely, you’re reading this article on your mobile device.
Over the last few years, mobile marketing has become one of the most powerful forces in business – and if you haven’t stepped into it, then you cannot ignore it any longer.
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