Best content sharing times, and how it’s done

When it comes to planning a content marketing strategy, it helps to know the best times of day for getting the information to the target audience.

There are peak sharing hours for content, and they vary by subject matter and preferred sharing methods, all of which is critical for brand marketers to know when planning media campaigns where success is measured in likes, page views, shares and overall engagement.

The trends in content sharing and engagement vary by category. A restaurant promoting its latest culinary creation will find a bigger audience in the morning than in the early evening. Entertainment-related content does better on Facebook in the afternoon.

addthis_artAddThis network looked at some important trends in content sharing and customer engagement in a recently released quarterly report. The trends are notable enough for brands, advertisers, content marketing pros and publishers to consider.

Among the findings by AddThis (downloadable in a PDF format):

  • The peak time for the sharing of food-related content is 11 a.m. to noon, with nearly have of the content being shared on Pinterest. People in California, New York and Texas are the most likely to share or engage food-related content.
  • Most people who share travel-related content also do so between 11 a.m. and noon. When it comes to customer engagement of travel-related content, 26 percent do it through printing of boarding passes, reservations and itineraries, followed by the 24 percent who share on Facebook.

Knowing the best times to publish your content for sharing by others is essential. By publishing it for the target audience at the right time of the day, it ensures effective visibility for your brand message.

AddThis network also found that the sharing of sports and entertainment-related content is more concentrated to Facebook, with more than a third of users doing so from, respectively, 11 a.m. to noon and 2 to 3 p.m. Politically related content, usually of a news nature or general punditry, is most often shared between 10 and 11 a.m., with a quarter of the content shared on Facebook.

 

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