4 Reasons Why Your Brand Needs to Focus on Mobile
Does your marketing plan include a mobile strategy? If it doesn’t, you’re missing an opportunity to connect with potential customers.
1. Consumers Are Mobile
The number of smart phone users worldwide is expected to exceed 2 billion in 2016, according to new figures from eMarketer.
These consumers are on-the-go, searching for data while they’re on the move.
More and more people are reaching for their phones when they want to find information, find a store that is nearby them, make product comparisons, or order something.
When your customers want information, they want it right away. A strategic mobile marketing strategy with relevant content, strong SEO and social media will allow your content to surface quickly in a search, putting your company in front of potential consumers looking for a solution to their problem.
Your company is that solution!
In fact, a recent study shows that 54 percent of consumers believe that it is easier to find information on mobile-optimized sites. Make it easy for your customers to interact with you.
2. Google to Boost Mobile-Friendly Sites in Search
On April 21st, Google will update its search algorithm to consider mobile-friendliness as a ranking factor in Google search results. As soon as your site is mobile friendly, it will start to benefit from the new mobile-friendly algorithm.
If your site and content isn’t mobile-friendly, your search rank may be about to decrease.
3. Your Competitors are Already Mobile
Many companies are already reaching your customers with their own mobile marketing campaigns.
Companies are tapping into the mobile lifestyle of their consumers by producing content that is both easy and fun to interact with on smartphones and tablets. Is your competition ahead of you? If you don’t have a mobile content marketing strategy in place, the answer is yes.
Keep this in mind: according to a 2014 ExactTarget study, 27 percent of consumers will leave a site if it is not mobile-optimized.
4. Mobile Marketing Is Getting Easier
If you don’t have a mobile marketing strategy (or a mobile friendly site yet), you’re in luck. There are many ways to become mobile friendly – including online tools, webinars, and MyMobileLyfe.
If you’re interested in learning about mobile strategy and content marketing opportunities for your brand, talk to a MyMobileLyfe expert today. We’ll give you a free consult and discuss ways you can start connecting with your always connected, on-the-go future customers today.
