Twitter tips to use for your business

British comedian David Schneider has some advice for using Twitter effectively for business.

Schneider, who counts more than 170,000 Twitter followers, did this segment for the Guardian of London as part of its Guardian Masterclasses series. In summary, Schneider encourages those looking to get the most out of Twitter, like those embracing it as part of their content promotion strategy, to follow these steps:

• Be human. Post as if you’re emailing a friend.
• Be short. Keep it tight.
• Be topical in your posts.
• Reply and engage your followers.
• Tweet about anything that takes your interest.

Look it over, and tell us what you think.