Use Mobile Content Marketing to Expand Your eCommerce Business
Last April, Google began insisting that marketers and web developers create mobile-friendly web pages. As a result, mobile-optimized sites are now awarded with higher ranking in mobile search. Google likely made this requirement in response to the massive amount of users utilizing mobile search and browsing.
With more people spending time on mobile than desktop, it’s not just a good idea to let mobile be the focus of your content marketing, it’s imperative. A study has shown that users are 67% more likely to make a purchase on a mobile-friendly eCommerce site.
Sharpen your skills
Mobile copywriting is more important than ever. Since most people are consuming mobile content, you need to be able to write calls-to-action with mobile users in mind to increase conversions.
Use analysis and tracking tools to find the content that users love on your site so you can continue to do more of the same. Check how deep your mobile visitors are going within your site. See if you have a high bounce rate on one of your pages that can be improved. Consider re-formatting your content with bullet points, multiple headers, and succinct sentences to improve readability.
Improve mobile usability
Know what the degree of usability of your mobile site is. Does the internal search function work? Does the page the user landed on contain the information they are looking for?
Many people use their smartphone during real world shopping. If you have a brick and mortar location, include information that will assist the user during this process.
More than likely your mobile site is going to contain less pictures and text than the desktop site. This is helpful for keeping your site load time at a minimum. You want a clean and speedy mobile site: the busy look that some desktops sites have is not appropriate for mobile. Be sure to include mobile-friendly features on your site, such as a click-to-call button.
Get feedback from your audience about their experience on your mobile site. Take advantage of the fact that many people use mobile on the go, and provide localized content where possible. Integrate keywords used to find your mobile site on the mobile site itself to increase the relevancy of your content to your target audience. The time is now to optimize your content through increased usability, readability, and relevant content.
