Content Marketing Institute’s newest member

The Content Marketing Institute is growing.

The Cleveland-based content marketing and training organization has acquired the Intelligent Content Conference, founded by The Rockley Group and co-produced with The Content Wrangler. The conference is the largest event in North America focused on helping organizations deliver the right content to the right audience, on any device.

The Rockley Group, Inc. develops and implements intelligent content strategies and structured content management solutions.

The Content Wrangler is a San Francisco-based international content strategy consultancy that helps organizations deliver the right information, to the right people, at the right time, on the right device. It hosts content industry events and produces a series of content strategy books.

Says Content Marketing Institute founder Joe Pulizzi:

“With the amount of content produced today, more efficient ways to handle structured content, content reuse and intelligent content is critical. Breaking down silos and aligning strategy and marketing teams is necessary for long-term success. CMI is excited to partner with Ann Rockley and Scott Abel to help take ICC and awareness around intelligent content to the next level.”

The Content Marketing Institute hosts Content Marketing World, the largest gathering of content marketing industry professionals. This year’s event is Sept. 8 to 11. The institute also hosts Content Marketing World Sydney annually in March.