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YouTube’s coming attraction: Content creation app 0

YouTube is telling its fans what’s coming next.

The video content platform announced a new initiative called Creator Preview, a rundown of what the company is working on for its followers. According to YouTube’s Creators blog, the company is responding to its followers’ top request in a survey, to let them know what YouTube is working on ahead of time. The followers, in turn, would tell YouTube if it is on the right track.

Among YouTube’s upcoming plans is the development of a separate content creation app for smartphones. The timing could not be more fortuitous; a new report says smartphones now account for more than 87 percent of total handset shipments, a new high.

Also coming from YouTube is a crowdfunding feature that allows fans to directly contribute to their favorite YouTube creators, and a feature to create captions and subtitles for video content in multiple languages.

The company says its Creator Preview will come out regularly.

Here’s what YouTube’s engineers are saying.

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

Video content: Making your subject camera ready 0

Video is an important component of any company’s content marketing strategy. But not everyone is a natural in front of the camera.

A little coaching and preparation helps in getting a subject ready for their camera time to deliver your business’ brand message.

In this segment, Kuno Creative’s content marketing specialist Lisa Gulasy offers some advice on preparing your video content by making the subject comfortable before the camera. At just over two minutes (with outtakes), it’s worth a look.

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

 

 

Video: The infographic as content 0

One of the most effective ways to provide interesting and informative content for a target audience is the infographic.

An infographic can present data and facts about a topic in an eye-catching format. Investing in the talents of a graphic artist helps, but there are many tools available for content creators to develop their own infographics — Easel.ly, Infogr.am Visual,ly immediately come to mind.

This video primer by Jean Williams is a beginner’s tutorial of sorts. Check it out if you’re considering adding infographics to your content creation calendar.

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

 

 

Video: Breaking writer’s block to create content ideas 0

Still fighting that writer’s block when it comes to generating marketing content?

We recently listed a few apps that can help inspire some content creativity. Coming up with fresh, interesting and informational content consistently for your audience is a challenge. But sometimes, a simple method to do it works. Sometimes, it’s a matter of putting in your two cents on a issue.

Here’s a tip from Ryan Stewman of Hardcorecloser.com on how to come up with content for your brand’s website or for a blog post, when struggling with writer’s block.

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

 

 

 

Content marketing ideas: Tips from the experts 0

Generating ideas for good brand marketing content can be the difference between having an effective and inspired strategy and one that starts out slow from the gate.

In this segment created by Kapost.com, these content marketing experts share their insights on coming up with the ideas that can educate, engage and inform and, most importantly, attract the target audience.

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

 

 

Making emotionally connecting content 0

Every business has a story to tell, and each is looking for ways to best tell that story to existing potential customers. It’s no longer enough to boast about sales figures, or audience reach. It’s about connecting with the customer on a more emotional level.

These days, marketing content is moving beyond the factual toward establishing personal connections with the audience. Look at how Wells Fargo is expanding its audience reach with its “Wells Fargo Stories,” a Web channel dedicated to telling stories of its employees, communities and brand values. The instrument of Wells Fargo’s effort is compelling narratives that connect with the customer, and inspires brand loyalty.

Such content is designed to engage and educate an audience with a “tell, don’t sell” approach, even if it means tugging at the heartstrings, like this holiday-themed content from British retailer John Lewis two years ago:

Making that emotional connection means understanding the customer’s needs. It helps to focus on this when creating an effective marketing narrative plot that would relate to the customer’s feelings and desires. Like, say, the retailer wants to take customers on a nostalgic trip to the childhood anticipation of Christmas morning. It’s important to consider the target audience when deciding how to structure the marketing content.

Since marketing narratives are stories, they should have a beginning, a middle and an end. It should be easy to follow and to understand. The narrative should also be as unique as the product or brand. It should stand out from the competition. The John Lewis content stands out because it was emotionally engaging, so much so that the retailer’s holiday marketing content has become a seasonal event in Britain.

Tell us what you think about marketing content that makes an emotional connection. We’d like to hear it.

 

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

 

 

 

Netflix to take up brand content 0

You may have heard of Netflix. The company started out as a DVD-by-mail service before expanding to on-demand Internet streaming of programming seven years ago, allowing customers to watch shows like the acclaimed “House of Cards” and “Orange is the New Black” on their PCs, tablets and smartphones.

More than 35 million customers in the U.S. subscribe to Netflix’s streaming content service, with much of the growth of its subscriber base coming through word of mouth from satisfied customers.

But Netflix is about to ratchet up its marketing efforts with plans to rely on brand content centered around its original programming.

Executives addressed the strategy this week during the company’s quarterly earnings call. In its letter to shareholders Netflix says:

“Original series represent a tremendous opportunity to raise awareness of, and build consumer enthusiasm for the Netflix brand. We’ll be investing more in marketing high-quality exclusive content, and spending less on direct response advertising such as banner ads touting free trials.”

Netflix is airing ad segments that try the “tell, don’t sell” approach to enhancing and promoting its brand to customers in an emotive, personal manner, including this recent one:

The move to brand marketing has advantages for Netflix, which has emerged as a major player in online streaming programming. But the company must engage its loyal customer base more effectively, Andrew Solmssen of Possible Los Angeles tells Clickz.com:

“I think brand advertising is important, but not as important as trying to activate their existing user base to be brand advocates. And they haven’t been able to do that particularly well. They have a really strong community, but they have not historically given people avenues to tell friends about Netflix. They don’t use social media marketing particularly well. When you have a great brand, that’s a lost opportunity.”

Stay tuned.

 

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

Focus on content topics that stand out 0

Writing content for your business takes skill, practice, discipline and a keen knowledge of the subject. But then again, it is writing, and it’s often overlooked or the duties delegated.

Much of it has to do with consistently finding engaging topics to write about. Finding the right topic to create content is about knowing your audience. You’ll want to know what potential customers are searching for and what interests them. You’ll know when the topics you’re publishing are hitting the mark, but also when they’re not getting the reads.

If you, as a content creator, find yourself asking “What do I write about for my company,” here are some steps that can help.

Ask your customer service teams what audiences are looking for. Do they want tutorials about your product or service? A topic that centers around giving instructions might lend itself to blog posts, video content or lists. What are the needs of the audience, or problems they are experiencing? Think informational, rather than promotional, in your content topics.

News and industry topics convert into good, consistent content, especially if it involves your brand or business. Anything newsworthy about your brand or company is also content fodder.

Reviews and opinions are also good options, because they detail your company’s perspective on a particular topic. Interviews with people in your industry are also a solid bet.

Focus on topics that can perform and stand out. With that key element, your company can get the exposure that most businesses want.

 

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

Video: Mobile content tips from a pro 0

Compendium’s online marketing aficionado Eric Kotchi goes over some tips for those looking to launch a content marketing strategy that’s geared toward mobile devices.

He has some advice on plotting a mobile content strategy that is worth listening to for about a couple of minutes in this segment.

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

Video: The value of evergreen content 0

In this segment, Steve Toth of Toronto-based TechWyse goes over the effectiveness of evergreen content and how it offers advantages for content marketing managers.

Toth, TechWyse’s content marketing manager, offers tips on how this relevant content has search value, particularly to bloggers for companies. Toth also offers advice on how to develop a content plan that includes evergreen content.

It’s about 5 minutes. Tell us what you think about it.

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.