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November 1, 2023

MyMobileLyfe

Hybrid EventsVirtual ConferenceVirtual EventsVirtual Programs

BusinessInternetLeadershipMobile technologyVirtual Events

Virtual Events And Why They Matter in Today’s World

Virtual Events And Why They Matter in Today’s World 0

In an era where digital connectivity shapes our daily lives, virtual events have become a powerful medium for businesses to engage their audience. Whether you’re a business owner, company leader, or CEO, understanding the significance of virtual events is pivotal. Let us look at some valuable insights into why virtual events have become indispensable in today’s ever-evolving business world.

Benefits of Virtual Events

For Organizers:

Cost-Efficiency: Hosting a virtual event significantly reduces expenses associated with venue rentals, catering, travel, and accommodation.

Global Reach: Virtual events break down geographical barriers, enabling you to engage a global audience without the logistical complexities of physical events.

Flexibility and Convenience: Virtual events offer the flexibility to schedule at your convenience, accommodating different time zones and busy schedules.

Data-Driven Insights: Robust analytics provide valuable insights into attendee behavior, preferences, and engagement levels, enabling you to refine future events for optimal impact.

For Attendees:

On the flip side, attendees also reap substantial advantages from virtual events. The most notable benefit is convenience. Participants can join from anywhere with an internet connection, eliminating the need for travel, accommodation, and time away from work or family commitments. This convenience extends to a global audience, enabling international collaboration that would be impractical with in-person events. Moreover, virtual events often offer increased flexibility in scheduling, allowing attendees to choose sessions that align with their availability and interests.

Pros and Cons

When considering in-person versus virtual events, it’s essential to weigh the pros and cons. In-person events foster physical presence, enabling spontaneous interactions and a tangible sense of connection. They provide a unique environment for hands-on experiences and live demonstrations, particularly relevant in industries like product exhibitions or performance arts. However, they come with significant logistical challenges, including higher costs, travel constraints, and potential venue limitations.

On the other hand, virtual events excel in terms of accessibility and scalability. They are cost-effective, eliminating expenses related to venue rental, catering, and physical infrastructure. Moreover, they are not bound by geographical constraints, allowing a global audience to participate. While virtual events may lack the tangible experience of in-person gatherings, they compensate with interactive features, robust networking opportunities, and a wealth of digital content.

The Potential of Hybrid Events

Hybrid events combine elements of both in-person and virtual experiences, offering the best of both worlds. They allow for a wider reach while still providing the valuable face-to-face interactions that in-person events offer.

Virtual events have become an integral part of modern business communication. By embracing this dynamic medium, you expand your reach, reduce costs, and gain valuable insights. As the business landscape evolves, integrating virtual events into your strategy is not just a trend but a strategic move toward sustainable growth.

August 3, 2022

MyMobileLyfe

Content marketingDigital MarketingMarketingSmall BusinessSocial MediaSocial Media MarketingSocial Networks

BusinessContent marketingMarketingMobileMobile technologySocial networks

How to Effectively Use Social Media to Market Your Small Business

How to Effectively Use Social Media to Market Your Small Business 0

Over the years, social media has become the go-to marketing platform for small businesses looking to build their brands and win over customers. The opportunity to run successful campaigns and reach a larger audience without spending a ton of resources makes social media quite irresistible among small business owners.

Similarly, the shift to digital expedited by generational changes has pushed social media marketing to greater heights. Most decision-makers in family settings and businesses are tech-savvy millennials who believe in technology more than their predecessors. Gen-Zers, who are digital natives, are also entering the workforce, plus they make a significant portion, nearly 40%, of the US consumer market.

If you are looking to optimize your social media strategy and boost your business bottom line, here are a few tips to keep in mind:

  1. Personalize Your Content 

Content creation, optimization, and management are at the heart of your social media marketing strategy. The content you get out through your social channels should be personalized for your unique audience. That means you should know your target demographics, what they like, where they spend their time online, and what type of content will engage them. If you fail to personalize your content, it will not target the right audience. Generic or poor-quality content can also damage your brand and business reputation.

  1. Provide Value 

Most business owners make the mistake of using social media channels just to promote their products and services. Typically, you want to build relationships and a sense of community with your customers to win their trust before selling to them. Where possible, embrace user-generated content and focus on educating and helping your audience understand how your business solves some of their problems.

  1. Be Flexible 

Before developing your content marketing strategy, you should identify the different social platforms you want to use to drive your marketing campaigns. A rule of thumb is to keep an open mind and to be as flexible as possible. Besides trying different social channels, you also want to use different content types, from videos and blog posts to webinars and case studies.

Get Started Today

As businesses look for cost-effective and results-oriented marketing techniques, social media is proving to be a perfect tool, regardless of the business size or niche. The tips we have highlighted above aren’t exhaustive but are worth considering when launching a social media marketing campaign. And while it’s apparent that social media is pushing the envelope on what’s possible in the marketing space, you still need a customized strategy to ensure success.

MyMobileLyfe survey: Wearables and content 0

Smartphone owners are likely candidates to own wearable devices. Watches, arm bands and glasses that interface with apps or computers will make their users more efficient at daily tasks, such as shopping and travel.

MyMobileLyfe survey: Where laptops hold an edge 0

More than 50 percent of U.S. adults owns a smartphone that can access the Web. But a survey conducted by MyMobileLyfe shows that when it comes to digital content, many prefer to access it the traditional way.

A new swipe at Google Glass 0

Google Glass is becoming more accessible to consumers, and interest in wearable technology is growing; there’s a version of the computer-linked eyewear from Samsung on the way this fall. But there’s still a segment of the population that’s hostile to what it considers an apparent and growing intrusion of technology.

Samsung, others joining Google in smart glass market 0

googleglass_artGoogle will soon get company in the wearable computer eyewear market.

Samsung is preparing to roll out its “Gear Glass” around September, according to several reports. The Gear Glass will look almost identical to the Google Glass, but its design will have its display over the right eye only and include an earpiece.

The Gear Glass will run on the Tizen operating system, which Samsung is developing.

More competitors may be on the way. Sony and Epson are working on their own smart eyewear versions, while Apple, Microsoft, and LG Electronics filed for smart glass-related patent applications.

That means more opportunities to develop unique content for devices that are truly for people on the go.

News of Samsung’s entry in the wearable tech market comes as Google announced that anyone in the United States can now buy a beta version Glass device as long as the company has them in stock. Google recently said that it was expanding Glass sales to more users in advance of an expected retail launch later this year.

 

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

 

 

 

 

 

A lack of engagement opportunity by retailers 0

We posted some time ago how over a quarter U.S. companies, 28 percent, do not have a mobile strategy. Here’s more proof that some companies are still lagging behind when it comes to using mobile devices as part of an overall marketing plan.

Only a small percentage of retailers are using push notifications — messages that are delivered and displayed on a mobile device — as a tool to engage their customers.

San Francisco-based mobile marketing analytics company Other Levels recently examined retailers’ use of mobile messaging tools like push notifications, in-app alerts and the rich inbox, an email-like inbox within a mobile app. In its 2014 Retail Mobile Messaging Study, Other Levels found that while 77 percent of the top online retailers have a mobile app, just 31 percent of retailers send push notifications as part of their messaging strategy.

Push notifications play a large role in driving app usage. The majority of the top 100 retailers’ apps ask users for permission to send push notifications, yet most of the companies never actually send those messages.

The report goes on to say that fewer than 2 percent of the top 500 online retailers have a mobile app with a rich inbox that can display unique customer-focused content within the app, from special offers to confirmations.

Retailers are seizing upon mobile apps to expand and enhance their brand presence and awareness. But their limited use of mobile messaging content means a lot of missed opportunities to engage customers.

 

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

 

Smartphone can be handy when severe weather approaches 0

The severe weather season is underway, and with it comes the likelihood that you will have to take steps to protect yourself and your family in case of a tornado, hurricane or other serious weather event.

tornado2_artYour smartphone can connect you to a source of emergency information that notifies you of severe weather events. It’s called the Wireless Emergency Alert, or WEA, and it is similar to the Emergency Alert System that broadcasters use.

The WEA is a cooperative effort between wireless service providers, the Federal Communications Commission and the Federal Emergency Management Agency. It delivers text message-like warnings to areas facing an imminent weather threat, such as tornadoes, floods, earthquakes, hurricanes, tsunamis and high winds.

A WEA-enabled phone will receive alerts based on your current location, rather than your home service area, if the phone is using a cell tower in the location you are in. These message often complement alerts issued by local agencies that are sent to your mobile device.

The WEA is also broadcast for child abduction incidents, called Amber Alerts, and for presidential bulletins regarding national emergencies. This service is offered for free by wireless carriers, and WEA messages do not count towards texting limits on your wireless plan.

WEA messages have been issued for the past two years. Most newer handsets, including smartphones, are capable of receiving these alerts. You may check with your service provider to see if your device is WEA capable.

 

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

 

Choices to make: Native apps vs. mobile web 0

Businesses looking to launch a mobile strategy have two choices to make: Does the company create a website specifically for mobile devices, or invest in the development of a downloadable app?

Decisions, decisions.

Even as smartphone and tablet users spend more than two hours a day on native apps, as opposed to 22 minutes daily on the mobile web, there are pros and cons for each. It’s up to the business to determine which is the best fit.

This infographic courtesy of Business2Community.com can offer some help to content marketing strategists with the task of making that decision. It compares native apps and the mobile web, the benefits and pitfalls of each, and how to make the best choice.

appscompare_art

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.