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The state of infographics’ appeal 0

The popularity of inforgraphics as an effective tool for marketing and customer engagement continues to be high.

A single infographic has the potential to reach as many as 15 million online users, according to Top Marketing Schools. Business topics amounted for nearly 13 percent of all infographics produced, according to data provided by Visual.ly.

The visual appeal of the infographic as content makes it highly shareable by users through social media, and searchable by people looking specifically for images on a topic. When creating an infographic, make sure it has an embed code so others can add it to their sites.

More about the impact of infographics below, courtesy of Top Marketing Schools.

State of Infographics
Source: State of Infographics

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The challenge of creating great content 0

The growth of content marketing as a business strategy to gain and retain customers also comes with a slew of new challenges.

High-quality content is in great demand, for example, and companies are willing to invest in it. Yet only a small percentage of companies have dedicated departments responsible for the production of this quality content.

A majority of businesses say there’s not enough time to produce quality content, and many other struggle with coming up with the engaging content that customers want and businesses desire.

In this infographic, Wpromote Online Marketing addresses the challenges that come with creating and distributing great content, and offers some potential solutions.


Via: Wpromote

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

Video: The infographic as content 0

One of the most effective ways to provide interesting and informative content for a target audience is the infographic.

An infographic can present data and facts about a topic in an eye-catching format. Investing in the talents of a graphic artist helps, but there are many tools available for content creators to develop their own infographics — Easel.ly, Infogr.am Visual,ly immediately come to mind.

This video primer by Jean Williams is a beginner’s tutorial of sorts. Check it out if you’re considering adding infographics to your content creation calendar.

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

 

 

The merits of storytelling with your content 0

There is so much content out there that it is easy for the consumer to become overwhelmed. The challenge of the content creator, therefore, is to come up with ways to minimize the information overload and make their material stand out.

Telling a story can cut through the noise and prioritize what the target audience will care about. Bottom line is, it is all about managing the information.

This infographic, courtesy of Business2Community.com and produced by LookbookHQ and Beutler Ink, spells out the merits of making effective storytelling a part of content strategy.

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We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

Choices to make: Native apps vs. mobile web 0

Businesses looking to launch a mobile strategy have two choices to make: Does the company create a website specifically for mobile devices, or invest in the development of a downloadable app?

Decisions, decisions.

Even as smartphone and tablet users spend more than two hours a day on native apps, as opposed to 22 minutes daily on the mobile web, there are pros and cons for each. It’s up to the business to determine which is the best fit.

This infographic courtesy of Business2Community.com can offer some help to content marketing strategists with the task of making that decision. It compares native apps and the mobile web, the benefits and pitfalls of each, and how to make the best choice.

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We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

Why people like educational apps 0

Why do people buy educational apps for their mobile devices?

For kids and their parents, educational apps offer fun and creative ways to learn. Apps like Sprout Games and Videos for the iPad and First Words with Phonics for Windows motivate kids to work on their reading, math and other classroom skills, often using a familiar character like Dr. Seuss’ The Cat in the Hat.

A study by global trade organization MEF finds that 17 percent of mobile device users worldwide download an educational app. In its recently released report analyzing regional and global trends for mobile education products and services, MEF finds that educational apps rank ninth among all app categories.

But learning is not the prime motivation for people downloading education apps. Many users see them as playful or fun; the MEF study finds that 47 percent of people who buy an app from an educational site cited the entertainment value.

You can read more about MEF’s study in the infographic below.

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We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

 

Creating a workflow for your content campaign 0

The development of a good content marketing strategy should include how the content will be produced and published. The workflow for your content creation efforts should be unique to the needs and goals of your business or organization.

This article by Business 2 Community boils down the workflow planning process into five key steps, as summarized in the infographic here. Study the steps, then find a way to incorporate them into your content marketing campaign.

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Infographic: Printing on the move 0

More than a third of the workforce worldwide will be mobile by 2015, and among the tasks workers in the “bring your own device” environment will find themselves doing is printing.

They’re using smartphones and tablets to connect to wireless printers with increasing frequency. By 2015, 50 percent of smartphone users will use the devices for printing tasks, and 58 percent of tablet users will do the tasks,

This infographic by IDC explains this further.

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Choices to make: mobile app or website 0

As the population of consumers using mobile devices continues to rise, companies have decisions to make. Should they develop mobile device apps, or optimize their websites to be viewed on smartphones?

This infographic by Boca Raton, Fla.-based MDG Advertising helps break it down. Let us know what you think.

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Women and men are different, on social media and mobile 0

Women and men are different when it comes to social media and the use of mobile devices.

Take coupons. When it comes to scanning coupons or QR codes, men are more likely to use a smartphone to scan them than women. But women are substantially more likely to follow a brand on social media. They also tend to ignore mobile text ads.

And when it comes to tasks like texting, messaging, email, taking photos and playing online games, women use their smartphones in more ways than men.

This infographic produced for FinancesOnline.com on gender differences in social media and mobile presents these facts and more. It cites research from Nielsen, ExactTarget and the Pew Research Center’s Internet Project Survey. Check it out below for some unique insight.

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