Conferences, marketing events and trade shows can be a lode of ideas for mobile marketing content.
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‘Content marketing’ Category
A company that implements a content strategy, and had the money to invest in it, usually has to address this question: should the produced content be its own brand creation, or should be it sponsored content?
Each week, My Mobile Lyfe presents a few words, thoughts and advice from leading professionals and experts in the field of content marketing, along with the source from where they made their remarks.
Marketing is undergoing a fundamental digital transformation but, according to a new study, chief marketing officers are slow to heed the wake-up call for their business.
The global language of business is English. But when it comes to producing and publishing digital marketing content, especially if it targets a global market, not all prospective customers are receptive to English-only content.
A study that we recently posted about says just over a quarter of U.S. companies with websites do not have a content marketing strategy that focuses on mobile devices.
Each week, MyMobileLyfe presents a few words, thoughts and advice from leading professionals and experts in the field of content marketing, along with the source from where they made their remarks.
The Content Marketing Institute is growing.
MyMobileLyfe recently had a chat via email with Danny Wong of Shareaholic about blogs, their ideal length and what works for writing and publishing for a mobile device.
Making the move to mobile devices is no longer a convenience. It is becoming the standard for business that want to generate new leads and stay ahead of the competition.
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