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Customers value good custom content 0

Good content to establish a corporate presence or brand is not only important, it’s essential to a business.

mobilemarketingThe Custom Content Council says six in 10 consumers value custom content enough that they feel better about a company that delivers the content, and they are also more likely to buy from that company. Seven in 10 consumers say they prefer to learn about a company through a collection of articles rather than in an ad, according to the council.

It is one of the interesting statistics about content marketing to keep in mind.

Here are a few more from InboundWriter.com’s blog:

  • When it comes to custom Web content, 90 percent of consumers find it useful.
  • Business-to-business companies with blogs generate 67 percent more leads per month on average.
  • Interesting content is one of the main reasons people follow brands on social media, which reach eight out of 10 people who are on the Web and account for 23 percent of all time spent online.

Well developed, researched and created content that can expand a brand’s reach and hit the target audience is more essential than ever to a business. It’s why more are embracing content marketing as a strategy.

Facebook Paper’s content marketing potential 0

Facebook Paper looms as a game changer for content marketers.

The social media giant’s recently launched media delivery app puts an emphasis on quality images and solid content for the user. Users can select sections featuring content created from news sources for their optimal and personalized media experience.

They’ll look for unique and compelling images, attention-grabbing headlines and blog postings that feature original, well-written and researched material.

This poses a challenge to companies when it comes to creating the brand content that Paper users will be drawn to.

Business2community.com has a few tips for those that want to create high-impact content for Facebook’s Paper:

  • It’s okay to write longer content.
  • More words are effective.
  • Use better, higher quality photos.

You can read more about this here.