Video: The infographic as content

One of the most effective ways to provide interesting and informative content for a target audience is the infographic.

An infographic can present data and facts about a topic in an eye-catching format. Investing in the talents of a graphic artist helps, but there are many tools available for content creators to develop their own infographics — Easel.ly, Infogr.am Visual,ly immediately come to mind.

This video primer by Jean Williams is a beginner’s tutorial of sorts. Check it out if you’re considering adding infographics to your content creation calendar.

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