The challenge of creating great content

The growth of content marketing as a business strategy to gain and retain customers also comes with a slew of new challenges.

High-quality content is in great demand, for example, and companies are willing to invest in it. Yet only a small percentage of companies have dedicated departments responsible for the production of this quality content.

A majority of businesses say there’s not enough time to produce quality content, and many other struggle with coming up with the engaging content that customers want and businesses desire.

In this infographic, Wpromote Online Marketing addresses the challenges that come with creating and distributing great content, and offers some potential solutions.

Via: Wpromote

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