We are ever-connected through our smartphones – look around, you’re unlikely to see anyone who isn’t using a smartphone or tablet. We talk, we play, we eat, and we even sleep with our mobile devices.
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Consumers are increasingly turning to their smartphones to shop and redeem coupons this holiday season. The coupon audience is large, and the upcoming holidays are a huge opportunity for your company to reach new consumers.
Mobile content marketing plays a vital role in the purchasing behavior of today’s mobile consumer.
Something that is frustrating for us as professional storytellers is when we attend a content marketing conference and panelists throw out buzz words and phrases, like “good writing is my company’s secret sauce,” and “all the metrics you’ve ever used are now irrelevant,”and then the session is over, leaving attendees feeling confused.
If you’re a marketing professional in today’s world, then you know the importance of maintaining your brand’s presence through social media, email campaigns, and other online techniques.
You’ve probably noticed how crowded the field for content marketing has suddenly become. It seems as if anyone who has written a blog post suddenly is an expert in delivering a company’s message out into the world.
But how many of these companies focus specifically on mobile?
Today, 1 in every 5 people in the world own a smartphone, and 1 in every 17 people own a tablet, according to Business Insider.
The use of mobile continues to increase with time. In fact, the global smartphone audience surpassed 1 billion in 2012 and is estimated to reach 1.75 billion by the end of 2014, according to eMarketer.
When was the last time you checked your mobile device? If you are like most people it was probably just a few minutes ago- and most likely, you’re reading this article on your mobile device.
Over the last few years, mobile marketing has become one of the most powerful forces in business – and if you haven’t stepped into it, then you cannot ignore it any longer.
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