An effective job description is central to attracting top talent to your organization. One that’s engaging and clearly (but concisely) conveys the duties of the position, the benefits of working with your organization, the required skills, and other pertinent information.
MyMobileLyfe, LLC, a Metro Atlanta-based digital marketing and advertising agency, announced today that it has acquired Atlanta Tech Blogs, LLC, publisher of the popular website atlantatechblogs.com.
Facebook pages have replaced many companies’ homepages, and entire marketing strategies have been built around the platform. Its free, easy to update, brings information straight to followers’ feeds, is easily shareable, and develops a brand identity. But what once was so easy is increasingly complicated by Facebook’s algorithms.
Smart phones serve as on-demand information sources, a constant connection to like-minded communities and relations through social media, and, increasingly they are serving as virtual stores and wallets. Mobile marketing strategies are instrumental to small businesses and include product research, digital advertising, social media, and, of course, the ease of purchasing directly from any location.
While your company website can explain your product or services, a business blog enhances your visibility, approachability, and how your product or service is understood. As mainstream companies like Google, Starbucks, and REI cultivate high quality and updated blogs, dynamic web content becomes the norm and demonstrates that your company is modern and engaged.
Here are a few benefits of having a robust and insightful blog for your business.
Blogging allows your brand to build relationships with potential customers across many digital marketing channels, and we believe there is a business case for creating your company blog. MyMobileLyfe, a company founded by professional storytellers, can help you every step of the way, from website development, to content planning and content creation. Reach out to our team of experts and get started today!
In the newsroom, ideas move quickly and deadlines are always right around the corner. Though they seem chaotic from the outside, newsrooms are adept at planning, creating new ideas, packaging them, and disseminating them with the public with great efficiency.
Alternative forms of online advertising can help your business reach niche audiences and help your ads stand out from the competition.
It’s no surprise that Google and Facebook, platforms that many of us use throughout the day, are the preeminent networks for online advertising. Though these networks give advertisers the largest pool of potential leads, more doesn’t always mean better, especially if those ad clicks don’t result in conversions.
Further, Google ads are placed according the search words businesses determine that consumers interested in their product will use. But in selecting their keywords, businesses are challenged to avoid creating very broad search terms that lead to more clicks but are not always relevant to the user. Also, they could miss other potential consumers by focusing exclusively on narrower search terms. And users will likely ignore these ads unless the ad text truly speaks to their needs.
And while Facebook gives advertisers more ways to make fun and engaging ads, space is limited in users’ timelines, and competition is fierce.
Whether you want to reach a niche audience or simply try a difference approach to digital advertising, there are many options available to you. We’ve only mentioned three here, but these examples show the potential reach and effectiveness of alternative ad networks as well as the creative possibilities within reach of your business.:
If you’re having limited advertising success on Google and Facebook, or if you want to try something creative and distinct, these networks may be promising to your business. Also, MyMobileLyfe offers self-optimizing advertising solutions that span across several search and display ad networks. See what we have to offer, or set up some time with our experts to learn about the possibilities!
This article was originally published on Tech400.com.
For many, artificial intelligence and machine learning may seem like abstract and far-off concepts, but businesses of all sizes are already enjoying the benefits of AI, as a recent Harvard Business Review article shows.
“With great power comes responsibility” – With free content management systems, you can control and maintain your own website. However, you are also responsible for keeping it safe.
It’s how we get our news, keep in touch, monitor our fitness, do our banking, and check the score on the game we couldn’t stay home to watch. With mobile phones being such a significant part of our daily routines, it’s a key place for businesses to market their products and services.
The popularity of mobile advertising has caused the spike in digital advertising spending. Digital advertising revenue continues its rapid growth, outpacing advertising in traditional media. Mobile ads, increasing by 50 percent, lies behind much of this growth.
With over 7 billion mobile subscriptions worldwide—75 percent of the world’s adults— mobile ads are an easy way to put your products and services at the fingertips of the majority, wherever they are and whatever they are doing. Business Insider predicts that the compound annual growth rate of mobile advertising will grow by 26.5 percent by 2020. Digital advertising is expected to exceed traditional ad revenue by 2019.
It makes sense. Running mobile ads costs businesses much less than TV and radio ads. And with so many options for targeting users using demographic and behavioral information, mobile ads are more precise than traditional ad formats.
And mobile advertising goes beyond cell phones and keeps up with rising trends. Nearly two-thirds of U.S. adults now own a connected device, including connected/smart TVs, connected cars, internet-enabled home control systems, and wearable devices.
Mobile technology is touching so many aspects of how we live; by connecting us to people all over the world, gathering biometric data, controlling cars and homes, and making TV watching a virtual reality experience. Mobile advertising brings the ads wherever the consumer goes and eliminates several steps between viewing a product on the screen to owning it with aps and directs links to websites that make purchases quick and easy.
Want to see your company promoted on Facebook, Twitter, Google, and other popular mobile platforms? Call MyMobileLyfe! We do all of the work, including campaign research, ad design and copy, and conversion tracking.
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