There’s been talk lately about the use of podcasts as part of a business content marketing strategy.
Take a segment of prerecorded content, post it on your website and gain a loyal following from consumer listeners who find it engaging and share it with others.
MyMobileLyfe recently contacted author and content marketing pro Matt Mansfield about his new book for the busy small business owner in mind.
Each week, My Mobile Lyfe presents a few words, thoughts and advice from leading professionals and experts in the field of content marketing, along with the source from where they made their remarks.
Your company’s Web-based seminar can be a potential, viable source of business marketing content.
Lectures, seminars, presentations and tutorials produced as webinars offer a deep reservoir of editorial material to generate articles, blogs and other forms of content to share with a receptive consumer audience.
The ability to create, distribute and promote online marketing content is essential for any business, and crucial for a small business. But it can be a challenge for any company with a total payroll that’s smaller than the content marketing staffs at major corporations.
Much of what constitutes marketing content is shared. Original, created brand content builds awareness, generates leads and creates customer loyalty.
As a company owner looking to get your brand message out to a select and responsive audience, it’s essential to develop a strategy of creating and delivering content to their mobile devices.
You’ll have to convince a segment of the consumer population first, though.
Google Glass is becoming more accessible to consumers, and interest in wearable technology is growing; there’s a version of the computer-linked eyewear from Samsung on the way this fall. But there’s still a segment of the population that’s hostile to what it considers an apparent and growing intrusion of technology.
One of the most important tools to a person responsible for their company’s content marketing strategy is the editorial calendar.
Planning content in advance is an essential element of marketing strategies. You know what you’re doing and when you are doing it. An editorial calendar takes away some of the uncertainty of what’s ahead.
My Mobile Lyfe looks back at the week and presents a few words, thoughts and advice from leading professionals and experts in the field of content marketing, along with the source from where they made their remarks.
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