Video: The value of evergreen content

In this segment, Steve Toth of Toronto-based TechWyse goes over the effectiveness of evergreen content and how it offers advantages for content marketing managers.

Toth, TechWyse’s content marketing manager, offers tips on how this relevant content has search value, particularly to bloggers for companies. Toth also offers advice on how to develop a content plan that includes evergreen content.

It’s about 5 minutes. Tell us what you think about it.

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